Poll: Half of Americans call Facebook a fad
[Slideshare] Make things want people and people want things.
[shocker] Twitter Cannot Predict Elections Either
FTA: “Tweets, we were told, reflect the sentiments of the people who send them. So it stands to reason that they should hold important clues about the things people intend to do, like buying or selling shares, voting in elections and even about paying to see a movie. “
[SLIDESHARE] The Facebook ad scam
Ad metrics Like ‘Hover’ and ‘View’ Found Better Indicators of Intent to Buy
Lionsgate’s campaign differed from most movie campaigns because it created, well, actual social media buzz. The key: instead of paying for likes, the studio put its resources into creating rich-media elements that far outstrip the ambition of simple games and other movie collateral, such as an interactive tour of the source novel’s “Capital,” which was accessible through Facebook, Twitter and YouTube (NSDQ: GOOG). The tour wasn’t a movie ad — it was an interactive experience rendered from the book with painstaking detail. “They simply appreciated the value of the book and fleshed out its world with a massive amount of content that’s designed to live on the web, well beyond what you see in the film itself,” the rival studio marketer said. “They activated the core fan base from day one, fired them up and let them carry the message to their friends, which in turn grew the fan base.
Pinterest now the third most popular social network after Facebook & Twitter
FTA: “Pinterest surprised many last December when it was revealed as a top 10 social network. The new Experian report says Pinterest’s traffic surged 50 percent between February and January of this year, which is growth that’s stunning in itself. That surge has allowed the site to overtake services like Tumblr, LinkedIn, and Google+ for what Experian says is the third highest number of visits in February. Experian’s report didn’t go into that much detail, but we contacted the firm and they provided the following brand-new data for March, showing Pinterest at a clear no. 3 position for U.S.-based visits”
Nearly half (46%) of American adults are smartphone owners as of February 2012
How to Define a Digital Strategy
A great how-to for beginners or veterans in the digital strategy space.
The Internet will always suffer from social media fatigue until it allows for seamless collaboration among multi-platforms, multi-dimensions, and multi-media
